FRITO-LAY

Cohen, along with a team of two classmates, crafted an advertising campaign for Frito-Lay. She utilized her understanding of copywriting to develop a suitable insight and strategy for the given demographic: urban affluent individuals between the ages of 25-40. 

With this information, Cohen and her team came up with the over-arching concept, "Be Heard". This tagline is meant to inspire individuals who feel as though they are not living up to their full potential. 

Cohen was also single-handedly responsible for designing the print ads, using Adobe CC Photoshop and Illustrator. After pitching the campaign to professors in advertising, Cohen and her team placed first, winning the account.

fritostongue
CRANKTHECRUNCH
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© 2018 Proudly Created by Liat Cohen.  

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