Cohen, along with a team of two classmates, crafted an advertising campaign for Frito-Lay. She utilized her understanding of copywriting to develop a suitable insight and strategy for the given demographic: urban affluent individuals between the ages of 25-40.
With this information, Cohen and her team came up with the over-arching concept, "Be Heard". This tagline is meant to inspire individuals who feel as though they are not living up to their full potential.
Cohen was also single-handedly responsible for designing the print ads, using Adobe CC Photoshop and Illustrator. After pitching the campaign to professors in advertising, Cohen and her team placed first, winning the account.