Cohen, along with an art director, spearheaded the overall creative strategy, content marketing strategy (channels), and copywriting, including briefs, captions, and all in-ad copy for the Career Pivot campaign. She worked with brand, product, and paid media teams in order to bring this campaign to market, targeting 'career pivoters' and driving adoption of LinkedIn's jobs and learning content.

In addition to what is shown here, the Career Pivot campaign also ran as a single-image display ad on LinkedIn promoting this article from our editorial team.

The campaign ultimately drove such high conversion rates that an iteration of the creative content was requested and produced shortly after by Cohen and her art direction partner. 

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