LINKEDIN- IN IT TOGETHER CAMPAIGN
Liat Cohen worked cross-functionally with brand, production, and the entire Creative studio Team to craft the In It Together campaign and was personally responsible for synthesizing key quotes, providing feedback on edits/cuts, and the writing social copy.
The In It Together campaign was the 3rd iteration of its kind but was the very first to feature LinkedIn's new branding colors, font, voice, and feel-- also created by the Creative Studio with Cohen's assistance.
The video ad ran during the 2019 Superbowl.
See precise links below.