MANWICH

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Cohen, utilizing her copywriting skills, crafted an advertising campaign for Hunt's Manwich. She employed her understanding of advertising to develop a suitable insight and strategy for the chosen given demographic: Generation Z girls.

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With this information, Cohen  came up with the over-arching concept, "Hungry For More" to emphasize the idea of empowerment over equality.

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Cohen wrote scripts for television and radio spots. The radio spot was produced and can be listened to by clicking here.

She was also single-handedly responsible for designing the presentation template using Keynote. 

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CLICK FOR FULL RADIO SCRIPT

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CLICK FOR FULL TV SCRIPT

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