MANWICH

Cohen, utilizing her copywriting skills, crafted an advertising campaign for Hunt's Manwich. She employed her understanding of advertising to develop a suitable insight and strategy for the chosen given demographic: Generation Z girls.

With this information, Cohen  came up with the over-arching concept, "Hungry For More" to emphasize the idea of empowerment over equality.

Cohen wrote scripts for television and radio spots. The radio spot was produced and can be listened to by clicking here.

She was also single-handedly responsible for designing the presentation template using Keynote. 

CLICK FOR FULL RADIO SCRIPT

CLICK FOR FULL TV SCRIPT

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© 2018 Proudly Created by Liat Cohen.  

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