GREATS Premium Sneakers
Cohen, along with a team of two classmates (The Hive agency) crafted an advertising campaign for GREATS. She utilized her understanding of copywriting to develop a suitable insight and strategy for the given demographic: suburban affluent males, ages 40-60.
With this information, Cohen and her team came up with the over-arching concept, "Still Kickin'". This tagline is meant to take the judgement out of a "midlife crisis" and inspire our target demographic to take advantage of their deserved freedom.
Cohen was also single-handedly responsible for designing the print ads and for branding the slides and Agency, using Adobe CC Photoshop, Illustrator, InDesign, and Keynote. After pitching the campaign to professors in advertising, Cohen and her team received an A and an award for "Best Tagline."