Throughout Liat Cohen's internship at Variety magazine, she learned the fundamentals of planning and marketing an event from conception. As an intern project, Cohen developed the concept for a new event: Power of Music. The event was meant to celebrate musical artists and industry members who also contribute to society philanthropically. 

In addition to the concept, Cohen also compiled a potential marketing plan, event production deck, and original signage into a presentation used to pitch the idea to the events and marketing departments. The event signage was designed using Adobe Illustrator and Photoshop.

Power of Music presentation was so well-received, Variety decided to hire a new employee specifically to focus on music as it relates to the magazine, entertainment, and events. 

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