PROFESSIONAL EXPERIENCE
Senior Business Solutions Consultant
December 2019-Present
Generate sales leads by interacting with customers daily, demonstrating product value, and delivering tailored insights and recommendations in order to best assess product-customer fit
Exclusively selected to take part in new CRM pilot program, working consistently with product & engineering teams to influence the UX/UI, functionality, and timeline for the company-wide rollout
Product Marketing, B2B & Consumer Marketing
Project work on the Talent Solutions, Learning Solutions, and Consumer teams
February 2019-Present
Learning Solutions- collaborating across PMM & market research to craft a brief-informed survey questionnaire that will launch globally, generating quantitative results needed to better understand customer awareness, perception, and need across LinkedIn’s skills assessments and validations.
Consumer- Partnered with product management to conduct full-cycle primary research aimed toward job seekers, beginning with building a brief to then designing a quantitative survey questionnaire and a qualitative customer call discussion guide
Synthesized secondary research to formulate a thorough competitive content strategy analysis for the consumer PMM job seekers team; identifying gaps in target personas and paid media strategy
Talent Solutions- Refreshed and designed new go-to-market deliverables for product launch team by making thoughtful recommendations, applying my unique knowledge of LinkedIn’s recent rebrand guidelines, and building a microsite for internal PMM use
Associate, Business Leadership Program
Rotational program meant to deepen understanding of LinkedIn product ecosystem
October 2018-December 2019
Sales Development- Awarded for highest quota attainment in NAMER & LATAM for Q2 & Q4 FY20
Talent Acquisition- Led recruiting process for paid media marketing and market research roles
Global Customer Operations- Leveraged voice-of-customer feedback trends to develop a new product strategy that placed first in internal Product Operations Project competition
Copywriting Fellow, Creative Studio
June 2018-September 2018
Cultivated awareness for LinkedIn brand and products by working cross-functionally with the paid media and marketing teams to analyze data-driven insights and create content for go-to-market deliverables
THE COCA-COLA COMPANY
Brand Marketing Intern, Hubert's Lemonade
August 2017-January 2018
Increased brand awareness for new product: Hubert’s Lemonade, by facilitating field, product, and brand marketing initiatives and by presenting field-cultivated insights internally.
LIONSGATE
Digital Marketing Intern
June 2017-August 2017
Created a master marketing deck and thorough digital campaign for the upcoming film: Chaos Walking, and presented to the SVPs and VPs of the Theatrical Publicity and Digital Marketing divisions
Conducted research on social media influencers, digital trends, and competitive events, analyzed metrics (Google Analytics, Mindshare, and ComScore) to determine marketing strategy effectiveness
VARIETY
Event Marketing Intern
May 2016-July 2016
Developed and implemented new email marketing design and template after conducting A/B testings as a strategy to increase subscribers and event attendees: resulted in a 16% increase in attendance
Researched and created master databases for department’s internal use utilizing search engines (Variety Insight, Zoominfo, and IMDBPro)
LEADERSHIP ROLES
CANES NIGHT LIVE- PROGRAMMING BOARD, UNIVERSITY OF MIAMI
Freshman Liaison 2014-2015, Sophomore Liaison 2015-2016
August 2014-May 2016
Organized and planned 11 themed events on campus per year, marketed events toward freshmen and sophomores using campus media, print ads, and incentive programs
Winner of S.O.A.R. Award for highest attendance (2,200) at any on-campus program
in 2015
DELTA PHI EPSILON- SOCIAL SORORITY, UNIVERSITY OF MIAMI
Coordinator of Special Events
December 2015-May 2016
Managed event spending and budget of $12,000, organized incentive strategies to increase sorority attendance at Greek Week events
Raised $35,000 for United Cerebral Palsy, planned annual $29,000 formal banquet for 400 guests
Social Media Coordinator
June 2015-May 2016
Designed original Snapchat filter, gained over 1, 900 new Instagram followers, coded new Tumblr template, and crafted content
Made daily updates on social media platforms: Facebook, Instagram, Twitter, Snapchat, and Tumblr
STUDENT GOVERNMENT- EXECUTIVE BOARD, UNIVERSITY OF MIAMI
Executive Secretary
March 2015-April 2016
Youngest member chosen from undergraduate applicants to sit on university’s Toppel Advisory Board
Acted as communications liaison for all student government sponsored events and handled confidential information for the executive board
Appeared on biannual Q&A panels held between university students and other chosen student leaders
EDUCATION
UNIVERSITY OF MIAMI
CORAL GABLES, FL
BS Media Management, 2018
3.9 GPA
MINORS-
Public Relations,
Psychology, Motion Pictures
HONORS-
Student Commencement Speaker, Presidential Merit Scholarship, President’s Honor Roll
RICHMOND UNIVERSITY
FLORENCE, ITALY
Fall 2016
SKILLS
TECHNICAL- Microsoft Office (Word, PowerPoint, Excel, Outlook), Salesforce, Concur, MailChimp
SOCIAL MEDIA- Facebook, Twitter, Tumblr,
Instagram, Pinterest, LinkedIn, Wordpress,
Google +
DESIGN- Adobe CC (Photoshop, InDesign, Illustrator)
CODING- HTML, CSS, Github
FILM EDITING- Final Cut Pro X, iMovie
LANGUAGES- Fluent Hebrew Speaker
CERTIFICATIONS
GOOGLE ADWORDS- Certified by Google
ONLINE MARKETING- Certified by Google’s
Digital Garage
