PROFESSIONAL EXPERIENCE

 

LINKEDIN- INTERNET EMPLOYMENT TECHNOLOGY, SAN FRANCISCO, CA                

Copywriting Intern, Creative Studio            

June 2018-Present

Utilize data-driven insights to craft long and short form copy, consistent with the LinkedIn brand voice, for internal/external deliverables and

global campaigns

Cultivate awareness for LinkedIn features and current rebrand by working closely with the marketing and communications teams to create content for briefs, video spots, and social posts

THE COCA-COLA COMPANY- BEVERAGE CORPORATION, CORAL GABLES, FL                

Brand Marketing Intern, Hubert's Lemonade            

August 2017-January 2018

Increased brand awareness among students by facilitating field, product, and brand marketing initiatives and activations at the University of Miami

 

Created biweekly marketing reports on progress of the brand and engaged in monthly conference calls, analyzing market research and expressing new competitive marketing strategies 

LIONSGATE- ENTERTAINMENT MEDIA CORPORATION, LOS ANGELES, CA                

Digital Marketing Intern                  

June 2017-August 2017

Created a master marketing deck and thorough digital campaign for the upcoming film: Chaos Walking, and presented to the SVPs and VPs of the Theatrical Publicity and Digital Marketing divisions

 

Conducted research on social media influencers, digital trends, and competitive events, analyzed metrics  (Google Analytics, Mindshare, and ComScore) to determine marketing strategy effectiveness

 

Updated the entire digital team by crafting a weekly newsletter on current news in the technology industry as it relates to marketing and media

 

VARIETY- ENTERTAINMENT TRADE PUBLICATION, LOS ANGELES, CA                 

Event Marketing Intern                          

May 2016-July 2016

Developed and implemented new email marketing design and template after conducting A/B testings as a strategy to increase subscribers and event attendees: resulted in a 16% increase in attendance

 

Updated event website (Wordpress), email blasts (MailChimp), and social media platforms

 

Researched and created master databases for department’s internal use utilizing search engines (Variety Insight, Zoominfo, and IMDBPro)

LEADERSHIP ROLES

 

CANES NIGHT LIVE- PROGRAMMING BOARD, UNIVERSITY OF MIAMI

Freshman Liaison 2014-2015, Sophomore Liaison 2015-2016                    

August 2014-May 2016

Organized and planned 11 themed events on campus per year, marketed events toward freshmen and sophomores using campus media, print ads, and incentive programs

 

Winner of S.O.A.R. Award for highest attendance (2,200) at any on-campus program

in 2015

 

DELTA PHI EPSILON- SOCIAL SORORITY, UNIVERSITY OF MIAMI

Coordinator of Special Events                              

December 2015-May 2016

Managed event spending and budget of $12,000, organized incentive strategies to increase sorority attendance at Greek Week events

Raised $35,000 for United Cerebral Palsy, planned annual $29,000 formal banquet for 400 guests

 

Social Media Coordinator                        

June 2015-May 2016

Designed original Snapchat filter, gained over 1, 900 new Instagram followers, coded new Tumblr template, and crafted content

Made daily updates on social media platforms: Facebook, Instagram, Twitter, Snapchat, and Tumblr

 

STUDENT GOVERNMENT- EXECUTIVE BOARD, UNIVERSITY OF MIAMI

Executive Secretary                                        

March 2015-April 2016 

Youngest member chosen from undergraduate applicants to sit on university’s Toppel Advisory Board

 

Acted as communications liaison for all student government sponsored events and handled confidential information for the executive board

 

Appeared on biannual Q&A panels held between university students and other chosen student leaders

EDUCATION

 

UNIVERSITY OF MIAMI

CORAL GABLES, FL

BS Media Management, Spring 2018

3.8 GPA

 

MINORS-

Public Relations, 

Psychology, Motion Pictures

 

HONORS- 

Student Commencement Speaker, Presidential Merit Scholarship,  President’s Honor Roll

 

RICHMOND UNIVERSITY

FLORENCE, ITALY

Fall 2016

SKILLS

 

TECHNICAL- Microsoft Office (Word, PowerPoint, Excel, Outlook), Salesforce, Concur, MailChimp

 

SOCIAL MEDIA- Facebook, Twitter, Tumblr, 

Instagram, Pinterest, LinkedIn, Wordpress,

Google +

 

DESIGN- Adobe CC (Photoshop, InDesign, Illustrator)

 

CODING- HTML, CSS, Github

 

FILM EDITING- Final Cut Pro X, iMovie

 

LANGUAGES- Fluent Hebrew Speaker

CERTIFICATIONS

 

GOOGLE ADWORDS-  Certified by Google

 

ONLINE MARKETING- Certified by Google’s

Digital Garage

© 2018 Proudly Created by Liat Cohen.  

  • Instagram
  • LinkedIn
  • Pinterest
  • YouTube
  • Yelp !