PROFESSIONAL EXPERIENCE

 

LINKEDIN

Senior Business Solutions Consultant      

December 2019-Present

Generate sales leads by interacting with customers daily, demonstrating product value, and delivering tailored insights and recommendations in order to best assess product-customer fit

 

Exclusively selected to take part in new CRM pilot program, working consistently with product & engineering teams to influence the UX/UI, functionality, and timeline for the company-wide rollout

Product Marketing, B2B & Consumer Marketing

Project  work on the Talent Solutions, Learning Solutions, and Consumer teams      

February 2019-Present

Learning Solutions- collaborating across PMM & market research to craft a brief-informed survey questionnaire that will launch globally, generating quantitative results needed to better understand customer awareness, perception, and need across LinkedIn’s skills assessments and validations.

 

Consumer- Partnered with product management to conduct full-cycle primary research aimed toward job seekers, beginning with building a brief to then designing a quantitative survey questionnaire and a qualitative customer call discussion guide

 

Synthesized secondary research to formulate a thorough competitive content strategy analysis for the consumer PMM job seekers team; identifying gaps in target personas and paid media strategy

 

Talent Solutions- Refreshed and designed new go-to-market deliverables for product launch team by making thoughtful recommendations, applying my unique knowledge of LinkedIn’s recent rebrand guidelines, and building a microsite for internal PMM use

Associate, Business Leadership Program

Rotational program meant to deepen understanding of LinkedIn product ecosystem          

October 2018-December 2019

Sales Development- Awarded for highest quota attainment in NAMER & LATAM for Q2 & Q4 FY20

Talent Acquisition- Led recruiting process for paid media marketing and market research roles

Global Customer Operations- Leveraged voice-of-customer feedback trends to develop a new product strategy that placed first in internal Product Operations Project competition

Copywriting Fellow, Creative Studio            

June 2018-September 2018

Cultivated awareness for LinkedIn brand and products by working cross-functionally with the paid media and marketing teams to analyze data-driven insights and create content for go-to-market deliverables

THE COCA-COLA COMPANY             

Brand Marketing Intern, Hubert's Lemonade            

August 2017-January 2018

Increased brand awareness for new product: Hubert’s Lemonade, by facilitating field, product, and brand marketing initiatives and by presenting field-cultivated insights internally.

LIONSGATE             

Digital Marketing Intern                  

June 2017-August 2017

Created a master marketing deck and thorough digital campaign for the upcoming film: Chaos Walking, and presented to the SVPs and VPs of the Theatrical Publicity and Digital Marketing divisions

 

Conducted research on social media influencers, digital trends, and competitive events, analyzed metrics  (Google Analytics, Mindshare, and ComScore) to determine marketing strategy effectiveness

 

VARIETY           

Event Marketing Intern                          

May 2016-July 2016

Developed and implemented new email marketing design and template after conducting A/B testings as a strategy to increase subscribers and event attendees: resulted in a 16% increase in attendance

 

Researched and created master databases for department’s internal use utilizing search engines (Variety Insight, Zoominfo, and IMDBPro)

LEADERSHIP ROLES

 

CANES NIGHT LIVE- PROGRAMMING BOARD, UNIVERSITY OF MIAMI

Freshman Liaison 2014-2015, Sophomore Liaison 2015-2016                    

August 2014-May 2016

Organized and planned 11 themed events on campus per year, marketed events toward freshmen and sophomores using campus media, print ads, and incentive programs

 

Winner of S.O.A.R. Award for highest attendance (2,200) at any on-campus program

in 2015

 

DELTA PHI EPSILON- SOCIAL SORORITY, UNIVERSITY OF MIAMI

Coordinator of Special Events                              

December 2015-May 2016

Managed event spending and budget of $12,000, organized incentive strategies to increase sorority attendance at Greek Week events

Raised $35,000 for United Cerebral Palsy, planned annual $29,000 formal banquet for 400 guests

 

Social Media Coordinator                        

June 2015-May 2016

Designed original Snapchat filter, gained over 1, 900 new Instagram followers, coded new Tumblr template, and crafted content

Made daily updates on social media platforms: Facebook, Instagram, Twitter, Snapchat, and Tumblr

 

STUDENT GOVERNMENT- EXECUTIVE BOARD, UNIVERSITY OF MIAMI

Executive Secretary                                        

March 2015-April 2016 

Youngest member chosen from undergraduate applicants to sit on university’s Toppel Advisory Board

 

Acted as communications liaison for all student government sponsored events and handled confidential information for the executive board

 

Appeared on biannual Q&A panels held between university students and other chosen student leaders

EDUCATION

 

UNIVERSITY OF MIAMI

CORAL GABLES, FL

BS Media Management, 2018

3.9 GPA

 

MINORS-

Public Relations, 

Psychology, Motion Pictures

 

HONORS- 

Student Commencement Speaker, Presidential Merit Scholarship,  President’s Honor Roll

 

RICHMOND UNIVERSITY

FLORENCE, ITALY

Fall 2016

SKILLS

 

TECHNICAL- Microsoft Office (Word, PowerPoint, Excel, Outlook), Salesforce, Concur, MailChimp

 

SOCIAL MEDIA- Facebook, Twitter, Tumblr, 

Instagram, Pinterest, LinkedIn, Wordpress,

Google +

 

DESIGN- Adobe CC (Photoshop, InDesign, Illustrator)

 

CODING- HTML, CSS, Github

 

FILM EDITING- Final Cut Pro X, iMovie

 

LANGUAGES- Fluent Hebrew Speaker

CERTIFICATIONS

 

GOOGLE ADWORDS-  Certified by Google

 

ONLINE MARKETING- Certified by Google’s

Digital Garage

  • Instagram
  • LinkedIn
  • Pinterest
  • YouTube
  • Yelp !

© 2018 Proudly Created by Liat Cohen.